The Timeless Art of Corum Watches

When it comes to most timepieces, small details amount to big differences between brands. Not so with Corum. The Swiss watchmaker takes an approach to design and manufacturing that can aptly be described as avant garde or even revolutionary. Put simply: Corum makes watches like no other brand on the planet.

Corum first launched in 1955 in the mountainous town of La Chaux-de-Fonds, a place known primarily for hosting a slew of Swiss watch manufacturers. Flanked by legions of competitors, Corum must have known right off the bat that in order to stand out they needed a product like no other. Their mission was accomplished as early as 1958 with the debut of the Chinese Hat watch. Featuring an unmistakable pyramid shaped bezel designed after the head covers worn in China at the time, the Chinese Hat watch inspired not just public interest but a signature, experimental aesthetic that redefined what a sophisticated timepiece could look like.

Next up came the Admiral’s Cup watch, which hosted an unmistakable square case and a sailboat on the back. That was followed by more experimental and innovative forays into the possibilities of material and design such as the 1964 Gold Coin watch and the 1976 Rolls Royce watch and then the benchmark Golden Bridge watch of 1980. Each iconic instalment by Corum essentially challenged all notions of what a refined timepiece could look like.

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